THE IMPACT OF RE-MARKETING USING GEO-TARGETING ON BUYING BEHAVIOR OF MOBILE SHOPPERS
The use of cell phones has completely changed the behavior of consumers. Doubt? The Google poll explains how this happened. The popularization of smartphones and the speed brought by the mobile phone significantly altered consumer behavior. Lisa Gevelber, VP of Marketing for the Americas at Google, explained consumer trends based on the behavior of users using the most famous and lucrative search engine in the world. In 2015 Google gave the name of “ micro moments ” to that instant need to have immediate answers every time the consumer wants to go somewhere, find out, do or buy something. “This helped marketers reflect on which moments of the consumer journey were most important, created a sense of urgency, and inspired the reevaluation of various established habits and approaches in the marketplace - from measuring results to how to deliver more relevant experiences. Gevelber explains in an article published on the company's blog. The changes can already be seen i...